There’s a new breadwallah in town—The Health Factory. The Mumbai-based startup that appeared on Shark Tank 2.0 is solving a common problem: choose which bread to eat. As customers have grown more health conscious, they are looking for the healthiest snacks to put on their plates. However, most Indians dislike breakfast bread because it lacks nourishment. Vinay Maheshwari, Founder & CEO of The Health Factory, set out to fix this problem. Today, this company sells a variety of high-protein bread, and its appearance on Shark Tank has garnered attention and increased sales.