120-year-old rubber industry in India, is rapidly expanding in Northeast region of Indian subcontinent. Additionally, the Rubber Board has identified a vast stretch of land in the North-East region and West Bengal for rubber cultivation. There is a reason behind it. SME Futures discusses the issue with Shashi Kumar Singh, Sr Vice President, All India Rubber Industry Association (AIRIA) and try to understand the current situation and the scenario of the rubber industry.