Neil Banerjee
Fashinza is a start-up that aims to transform the way fashion brands source and manufacture apparel. Founded in 2020 by Pawan Gupta, Abhishek Sharma, and Jamil Ahmad, Fashinza is a digital marketplace that connects fashion brands with garment manufacturers. The company aims to democratise apparel manufacturing by leveraging technology and empowering the small and medium-sized enterprises (SMEs) in the industry.
SME Futures spoke to Abhishek Sharma, the Co-Founder and COO of Fashinza, as he shared some insights on how the company uses new-age technologies to design and manufactures clothes for fashion brands. He also discussed how Fashinza works closely with SME apparel manufacturers to provide them with business opportunities and technological support to grow their businesses.
Leveraging technology to optimise apparel production
At Fashinza, technology is at the core of its operations. The company leverages new-age technologies such as Artificial Intelligence (AI) and Machine Learning (ML) to optimise every aspect of the apparel production process, from sourcing raw materials to delivering the finished products to fashion brands.
Sharma explained, “One of the key benefits of using Artificial Intelligence in apparel production is that it allows for a more accurate forecasting and planning of production schedules. By analysing data from a variety of sources, including customer demand, historical sales data, and supplier performance metrics, Fashinza is able to predict exactly how much of each product will be needed and when. This means that we can eliminate overproduction and greatly reduce the risk of excess inventory, which can lead to wasted resources and lost revenue.”
Fashinza also uses digital technologies such as AI to automate certain tasks that were previously done manually. For example, the company deploys machine learning algorithms to analyse images of fabrics and determine their quality and suitability for their use in different types of apparel. This helps to speed up the process of selecting the right materials for each product and ensures that the quality of the finished product is consistent.
Partnering with reliable suppliers to ensure quality and timely delivery
Apart from using technology, Fashinza has also partnered with a network of reliable suppliers who have been vetted for quality and reliability. By partnering with a carefully curated group of suppliers, Fashinza ensures that they always have access to the raw materials that they need to produce their products. This helps to minimise the delays and disruptions in the production process, which can result in faster turnaround times and improved customer satisfaction.
Sharma stated, “Our certified network of reliable partners is another key component of our production process. By partnering with a carefully curated group of suppliers who have been vetted for quality and reliability, Fashinza is able to ensure that they always have access to the raw materials which they need to produce their products. This helps to minimise the delays and disruptions in the production process, which can result in faster turnaround times and improved customer satisfaction.”
Empowering SME apparel manufacturers
Fashinza’s mission is to democratise apparel manufacturing by empowering the SMEs in the industry. The company works closely with apparel manufacturing SMEs by offering them a range of business opportunities and technology support to help them to expand their businesses.
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Sharma said, “Fashinza empowers the SMEs in the industry by providing them with access to global markets, advanced technologies, and industry best practices. By leveraging Fashinza’s expertise and resources, SMEs can improve their efficiency, reduce their costs, and expand their reach in a competitive marketplace.”
Fashinza offers access to global business opportunities and marketing know-how. Fashinza also provides marketing support to help SMEs to promote their products and services, including social media marketing and content creation.
Moreover, Fashinza provides technological support to help SMEs to optimise their operations and improve their efficiency. The company offers access to its proprietary technology platform, which includes advanced analytics tools and supply chain management software. By using these tools, SMEs can track their inventory, monitor their production processes, and identify their areas for improvement.
Success stories of SMEs scaling with Fashinza
Sunil Kumar, the proprietor of Divyansh Apparels, expanded his womenswear manufacturing business in Noida from small, outsourced orders generating Rs 2 crores in annual revenue to working directly with four international brands generating approximately Rs 18 crores in annual revenue, thanks to Fashinza’s production management and quality control solutions. Fashinza’s partnership with Divyansh Apparels demonstrates the power of a technology-enabled collaboration between apparel manufacturers and fashion brands.
Bottom line
Fashinza is a prime example of how technology can be used to empower SMEs and democratise industries. Fashinza is transforming the apparel manufacturing industry by leveraging technology and empowering SMEs. As Abhishek Sharma said, “Our goal is to democratise apparel manufacturing by making it accessible to everyone, regardless of size or scale. We believe that by leveraging technology and empowering SMEs, we can create a more sustainable and equitable fashion industry for all.” Fashinza is a shining example of how technology can be used for social good and to drive positive change in the world. The company is changing the fashion landscape with its innovative approach. It is optimising technological marvels to bring about the best in apparel design and manufacture.
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For the SMEs, it is like a godsend. They can now not just market their products across the country but can also guarantee their customers’ satisfaction. Their collaborations with Fashinza helps in boosting the quality of their fashion items and take it to a new high. Fashinza serves as a bridge between the fashion brands and the garment makers, which will go a long way in revolutionising the market. It has empowered the industry to cater to a wider range of customers and has made it more customised and people centric.
A beginning has been made by Fashinza to transform the fashion industry and make it more vibrant, with technology and consistency at its heart. This sector will definitely witness an exponential leap with Fashinza in the coming days.
