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In a bold move aimed at transforming retail security, Sparsh CCTV, India’s first indigenous CCTV manufacturer, has announced its expansion into the retail market. Known for its leadership in providing security solutions for government projects, Sparsh is now bringing its expertise to retail with an exclusive product range designed to enhance real-time security and operational efficiency for businesses and homes alike.
New product line for retail security
The newly launched retail product series, priced between Rs 1,000 and Rs 40,000, includes a comprehensive selection of both Analog and IP systems, such as AHD Cameras, IP Cameras, XVRs, and NVRs. These cutting-edge products are designed to meet the security needs of a wide range of sectors, including retail stores, residential areas, educational institutions, and healthcare facilities.
Sparsh’s retail series stands out due to its intelligent detection features, including person and vehicle detection, line crossing alerts, and area intrusion notifications. Furthermore, the products offer cloud storage integration through the world’s first DVR/NVR with built-in cloud storage on all channels. This innovation allows users to securely store and access recordings via the Sparsh Cloud Server, providing unmatched data flexibility and management.
Cyber-secured solutions
In line with the government’s push for cybersecurity, Sparsh’s products come with STQC-certified, cyber-secured cloud services hosted in India. The company has committed to adhering to the latest cybersecurity standards and government regulations, including the restriction on using CCTV products from countries that share borders with India. These efforts align with the Ministry of Electronics and Information Technology’s (MeitY) guidelines and highlight Sparsh’s dedication to enhancing data protection in security solutions.
Commitment to innovation
Sparsh’s expansion into retail reflects its broader mission to offer high-quality, cost-effective, and reliable security solutions that address the evolving needs of customers. The company’s ongoing investment in research and development ensures that its products remain at the forefront of industry innovation. As part of its “Made in India, Made for the World” philosophy, Sparsh is dedicated to creating solutions that are tailored to both domestic and global markets.
“We are bringing the same level of trust, reliability, and innovation that has made us the preferred choice in government sectors to the retail market,” said Sanjeev Sehgal, Founder and Managing Director of Sparsh CCTV. “This launch represents our ongoing commitment to providing advanced, reliable security solutions that empower retailers to protect their businesses with confidence.”
Expanding reach across India
With a well-established infrastructure, including 15 branch offices, 30 service centers, and over 1,000 retail counters across India, Sparsh is well-positioned to offer top-tier support and service to its retail customers. Strategic showrooms in Mumbai and Delhi, along with partnerships with Common Services Centres (CSC), further expand the company’s reach. The collaboration with CSCs enables Sparsh to tap into the rural and semi-urban markets, ensuring that cutting-edge security technology is accessible to all.
Sparsh’s foray into the retail sector signals its continued commitment to improving the nation’s security infrastructure. By providing world-class, cyber-secured products, the company aims to set new standards in retail security and contribute to the overall empowerment of communities.
