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SME Futures Explains :How festivities have changed in the times of Covid -19

rom celebrating Holi without colours, Raksha Bandhan virtually, Ganesh Chaturthi without visiting the temples and Dusshera without major get-togethers, the festive season is seeing a significant impact emotionally and economically. Consumers are adapting to digital solutions, in view of the best bargains which has given a tremendous boost to e-commerce sales.

Reports suggest that consumers will spend money on grocery and food supplies, 19 per cent on white goods and appliances, 15 per cent on smartphones and consumer electronics, 11 per cent on home renovation and 8 per cent on fashion and festive wear.

Festivities have definitely changed this year in terms of celebrations and business. With digital reviving activities, experts still believe that it would take much more than one festive season for the revival of the economy.

Expert video analysis by, Vinkesh Gulati, President – FADA, Mr. Ashok Mohanani, President – NAREDCO (MH) & Chairman, Ekta World, Saurabh Khandelwal, Owner – Dhanvi Diamonds, Mr. Achin Gupta, Country Head – India at ZOOOK, Dr. Sheetal Jain, CEO & Founder – Luxe Analytics and Manish Saini, COO, Ferns & Petals.


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