Shark tank fame Perfora: Transforming Indian oral care industry

Launched in 2021, an Indian startup Perfora is redefining the Indian oral care landscape with its unique product strategy that combines science-backed formulations and innovative design. The brand was also featured on Shark Tank India, Season 2 and got a 3 shark deal.

Within a mere nine months of their Shark Tank appearance, Perfora’s monthly sales skyrocketed from 70 lakhs to an astonishing 3.5 crores. This fivefold increase is a testament to the founders’ strategic vision and the strong resonance of their products in the market.

In this exclusive interview with SME Futures, Jatan Bawa, Co-founder of Perfora, takes us on a journey through the brand’s remarkable rise and the secrets behind their phenomenal success.


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