Ronaldo and Coke: Is brand de-endorsement becoming a new trend?

Ronaldo put aside two Coca-Cola bottles placed in front of him and said “agua”. An Action by a star that set viral action going, not in the best interests of the brands concerned. And this action was responsible for wiping $4 billion off of Coca-Cola’s market value. Is this a warning for the brands that there is a dire need to re-strategize their promotional skills?


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Top 10 digital marketing trends for SMEs
Future of business is digital. As digital trends evolve every year, SME leaders should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads and improve the relationship with their existing customers. Here are the 10 digital marketing trends which will help you accelerate your digital marketing agenda.