Modi Toys: Infusing culture into Indian toys
For many years, countries such as China controlled the worldwide plush toy market. A modest family-owned business, on the other hand, hopes to change the landscape with made-in-India toys. The company creates plush toys based on Indian custom, history, and heritage, as well as engaging mythical tales and characters.
Modi Toys has earned a name among toy-makers for its distinctive mantra-singing plush toys over the years, and the company has hopes to grow. Viral Modi, Co-Founder of Modi Toys, discussed his company in an interview with SME Futures.