How to use influencer marketing to grow your small business
With an increasing number of social media users, brands are focusing on influencer marketing in India. Brands, large and small, are utilising content creators to promote their products and services. While there are numerous companies that can assist them in implementing influencer marketing strategies. Do Your Thng (DYT), a creator-first tech platform that connects influencers to brands, is one of the companies. Ankit Agarwal, DYT’s founder, discusses why influencer marketing is appropriate for small businesses in an interview with SME Futures.