Revised MSME definition explained; expert analysis by Sanjay Aggarwal, Sr.VP, PHDCCI

Expert video analysis on the revised MSME definition by Mr. Sanjay Aggarwal, Senior Vice President, PHD Chamber of Commerce and Industry.

   

The much-awaited change in the definition of the 6 crore micro, small and medium enterprises who are referred as the backbone of the Indian economy with maximum employment generation was made this year.

While delivering the economic package, part of the aatmanirbhar Bharat Abhiyaan, Finance minister, Nirmala Sitharaman announced revisions. With investment and turnover linked to the revised MSME definition, the new definition has been creating confusion in the minds of the MSME business owners.

Lets understand the benefits and challenges of the new MSME definition in the video which would in turn give clarity to the MSMEs about the revised definition. Expert video analysis on the revised MSME definition by Mr. Sanjay Aggarwal, Senior Vice President, PHD Chamber of Commerce and Industry.






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India’s Industrial Diaries, Ayodhya: business opportunities to boost after Ram Mandir construction

Business and income opportunity will boost after Ram Mandir Nirmaan.

   

Long-term prospects for business in Ayodhya had started to look up in anticipation since the Ram mandir verdict last year. Prime Minister Narendra Modi too believes that the construction of the grand Ram temple will change the economy of the region, by creating new opportunities and providing jobs for the people living there. Industries are looking forward to Ayodhya city as a big opportunity. Not only we are talking about the FMCG goods, agarbatti, dhoop, roli, or Chandan or flowers for Lord Ram but there will be a plenty of business activities which would further boost tourism, hospitality and real estate in Ayodhya. Expert analysis by Jitendra Kumar, Principal Secretary, Tourism and Culture, Uttar Pradesh.






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#Coronavirus Economic Impact: Dr. S.P. Sharma, Chief Economist, PHD Chamber of Commerce & Industry

Detailed video analysis on the impact of Covid 19 on the Indian economy, MSMEs, startups, GDP, inflation, FDI, employment, tax reforms and economic recovery tools by Chief Economist, PHDCCI.

   

Novel coronavirus, Covid 19, contracted the Indian economy nearly a quarter in April-June, shrinking more than expected. After recording the first GDP contraction in more than 40 years, India’s Q1 performance is now eliciting different responses from different quarters. Detailed video analysis on the impact of Covid 19 on the Indian economy, MSMEs, startups, agricultural economic dependence, GDP, inflation, FDI, unemployment, tax reforms, gig economy and economic recovery tools by Dr. S.P. Sharma, Chief Economist, PHD Chamber of Commerce & Industry.






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Rethinking the future of Indian wedding industry in post pandemic world

Detailed video analysis on the future of Indian wedding industry in post pandemic world.

   

The Indian wedding industry which is valued at a whopping $50 billion, and yet Covid-19 has brought what was once widely regarded as a recession-proof industry, to a grinding halt. 80 per cent of Indian couples who were planning to get married during the lockdown have postponed their wedding to the second half of 2020 or early 2021, 75 per cent of them have chosen to revisit their guest list by inviting specific guests for specific ceremonies. Detailed video analysis on the future of Indian wedding industry in post pandemic world.






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The rise of OTT platforms in Covid 19 era

ALTBalaji, India’s leading OTT platform is witnessing an average of 17,000 new subscribers each day in Covid 19 era.

   

Video streaming platforms are having their moment in the sun in India. Given that all cinema halls have been closed months now, people are left with few entertainment options other than television. With millions of Indians cooped up at home the OTT consumption went through the roof. The lockdown period instilled a sense of optimism in the industry regarding the future of Over-the-Top (OTT platforms). As the name suggests, these platforms offer content directly to viewers via the Internet. ALTBalaji, India’s leading OTT platform has witnessed an average of 17,000 new subscribers each day in lockdown, a 60% increase from the average of only 10,600 per day in March prior to the lockdown. Similarly, other OTT players like Amazon Prime and Netflix witnessed 67% and 65% surge in subscriptions, respectively.

The OTT industry will have more than to 500 million viewers by 2022. An individual in India spends on an average spends 70 mins a day watching content on these platforms, which has increased in wake of COVID. That’s not all – OTT is expected to grow at 22% a year to reach Rs 12,000 crore in the next four years. About 64% of the consumption is in Hindi, while the remaining is in English and other regional languages. A significant reason is the penetration of smartphones, on which content is generally viewed. No wonder, the number of OTT platforms are growing by the day – from only 2 in 2012, over 30 platforms are churning content in India currently.

Detailed video analysis by Divya Dixit, Senior VP, Marketing, Direct Revenue & Analytics, ALT Balaji on the rise of OTT platforms in India.






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#Coronavirus Impact: Dr. Niranjan Hiranandani, President, National Real Estate Development Council

Detailed video analysis by Dr. Niranjan Hiranandani, President, National Real Estate Development Council on the real estate sector.

   

Coronavirus pandemic, Covid 19 triggered lockdown across the nation paralyzing the Indian economy. Detailed video analysis on the impact of Covid 19 on the real estate sector, foreign direct investment, migrant labours, steps undertaken to revive the real estate industry, demand for infrastructure banks in India for earmarking funds to mega projects, lending policies and real estate as the key to Atmanirbhar Bharat by Dr. Niranjan Hiranandani, President, National Real Estate Development Council.






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Top 10 work from home essentials

As more people work from home today, we want to give you a well thought out guide to set up your home office.

   

Telecommuting and remote working were a growing trend before they became a necessity. As more people work from home today, we want to give you a well thought out guide to set up your home office. Let’s take a look at the top 10 work from home essentials.

  1. A dedicated workspace – Just like in office, a dedicated workspace station is extremely critical in WFH environment too, it keeps you organized, focused and increases productivity. Study also shows that it’s better for your mental health to keep the spaces you sleep, relax, and work in separate.
  2. Computer: When it comes to your home computer, a laptop gives you much greater flexibility than a stationary desktop. Laptops allow you to change your working position at home in wake of it’s mobile feature.
  3. A reliable, fast internet connection – You’re probably thinking ‘well, isn’t that obvious one?’. We’ve no doubt you’ve probably already got your internet provider set up from home. The difference, however, is ‘high-speed’. If you work from home, chances are you’re going to need to video conference your colleagues and clients, send large files back and forth. All of these tasks need fast internet.
  4. Noise canceling headphones – Eliminating distractions is going to be a priority when working from home. It’s very easy to turn the TV on, or do household chores, all the while procrastinating instead of doing actual work. Noise-canceling headphones help you get into the work zone.
  5. Office supplies – Once you’re working from home, gone are the days you can simply go to the office stationery or store cupboard and choose from stacks of stationery. It’s a good idea to get yourself an organizer, or storage boxes, to keep everything organized.
  6. Office chair – Your desk chair, when it comes to your health, is arguably even more important than your desk. Many chairs do not offer the necessary support to keep you comfortable and in the correct position for hours at a time, therefore a comfortable office chair is a must.
  7. Laptop stand – If you purchase a laptop for working at home, you will also want to consider purchasing a laptop stand. We’ve all seen pictures of people working hunched over their laptops. Using a laptop without a stand for a long time creates a posture problem that leaves you with neck and shoulder pain, therefore a laptop stand is a must.
  8. Desk lamp – Lighting your home workspace properly is important for your health. Yet it is a part of the work from home setup that is often overlooked. Many people simply use the room lighting they have. Improperly lit workstations can lead to eye strain and headaches. This is why task lighting is so beneficial.
  9. Mouse – Whether you’re using a laptop and a laptop stand or a desktop setup, you’re going to need to invest in a good mouse and keyboard to tell your computer what to do. A mouse is a handy accessory if you use a laptop, it makes you productive than if you were using just a trackpad.
  10. HD Webcam – Video conferencing is a lifeline to WFH setup. Using apps like Zoom or Teams has become even more crucial in this time of crisis. The built-in camera in your laptop just isn’t up to the mark most of the times. Upgrading to a standalone webcam will instantly give you better positioning options, and most likely a boost in audio and video quality, plus additional features.





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