Ronaldo and Coke: Is brand de-endorsement becoming a new trend?

Is this a warning for the brands that there is a dire need to re-strategize their promotional skills?

   

Ronaldo put aside two Coca-Cola bottles placed in front of him and said “agua”. An Action by a star that set viral action going, not in the best interests of the brands concerned. And this action was responsible for wiping $4 billion off of Coca-Cola’s market value. Is this a warning for the brands that there is a dire need to re-strategize their promotional skills?




Tips for start-ups to kick start after pandemic!

The end of the lockdown will not spell a return to the old normal, nor will it be universal. The

   

The end of the lockdown will not spell a return to the old normal, nor will it be universal. The opening will take different ways and at differing speeds. Watch our experts share practical tips for startups to kick start businesses post-pandemic!




Second Wave of Covid-19 hits Indian MSMEs, Whats the way forward?

Covid had a tectonic effect on Indian economy, first wave ended, second is slowing down and preparation for the third

   

Covid had a tectonic effect on Indian economy, first wave ended, second is slowing down and preparation for the third has started. Every wave had a different dimension. The first wave had a catastrophic impact on economy, but the loss of human lives was much less, contrary to this, the second wave so far has less impact on economy, but the death toll has been high, primarily due to large number of patients and inadequate health care facilities.




Why India needs Deep-tech?

According to a NASSCOM report, 87 per cent of startups were in field of AI/ML. While, this sector has also attracted interest of VCs. 14 per cent of total investments in 2020 were in deep-tech startups, which stood 11 per cent in 2019. In this video, industry experts discuss on how pandemic has created a very conducive environment for businesses to adopt and leverage deep tech. Meanwhile, there are still ample of gaps to bring out the best from the deep-tech.

   

COVID-19 pandemic has led to significant momentum to digital services while deep-tech startups are the leading the way. According to a NASSCOM report, 87 per cent of startups were in field of AI/ML. While, this sector has also attracted interest of VCs. 14 per cent of total investments in 2020 were in deep-tech startups, which stood 11 per cent in 2019.

In this video, industry experts discuss on how pandemic has created a very conducive environment for businesses to adopt and leverage deep tech. Meanwhile, there are still ample of gaps to bring out the best from the deep-tech.




India’s HealthTech: Thrust into spotlight amid the pandemic

COVID-19 has brought healthcare to the forefront in public’s mind, while healthTech has seen a tremendous behavioral change from the consumer side. The adoption got speedier that was expected to happen over the span of few years. The positive momentum for healthTech startups is serving as a base for tremendous growth of the market which is currently at 1 per cent of the total healthcare sector. Here’s a report on growing Indian healthTech market.

   

COVID-19 has brought healthcare to the forefront in public’s mind, while healthTech has seen a tremendous behavioral change from the consumer side. The adoption got speedier that was expected to happen over the span of few years.

The positive momentum for healthTech startups is serving as a base for tremendous growth of the market which is currently at 1 per cent of the total healthcare sector. Here’s a report on growing Indian healthTech market.




SME Futures Explains: Cryptocurrency

The first blockchain-based cryptocurrency was Bitcoin, which still remains the most popular and most valuable.

   

Cryptocurrencies have skyrocketed in value over the last few years. Almost everyone has heard about them, but how many people actually know what Cryptocurrency is? How many people know where they come from and how they work?

Let’s understand!!! What Is a Cryptocurrency?

A cryptocurrency is a digital or virtual currency that is secured by cryptography, which makes it nearly impossible to counterfeit or double-spend. They are systems that allow for the secure payments online which are denominated in terms of virtual “tokens,” which are represented by ledger entries internal to the system. Many cryptocurrencies are decentralized networks based on blockchain technology. A defining feature of cryptocurrencies is that they are generally not issued by any central authority.

Types of Cryptocurrency

The first blockchain-based cryptocurrency was Bitcoin, which still remains the most popular and most valuable. Bitcoin was launched in the late 2008 by an individual or group known by the pseudonym “Satoshi Nakamoto. Some of the competing cryptocurrencies spawned by Bitcoin’s success, known as “altcoins,” include Litecoin, Peercoin, and Namecoin, as well as Ethereum, Cardano, and EOS.

Advantages and Disadvantages of Cryptocurrency

Advantages

Cryptocurrencies hold the promise of making it easier to transfer funds directly between two parties, without the need for a trusted third party like a bank or credit card company. In modern cryptocurrency systems, a user’s “wallet,” or account address, has a public key, while the private key is known only to the owner and is used to sign transactions. Fund transfers are completed with minimal processing fees, allowing users to avoid the steep fees charged by banks and financial institutions for wire transfers.

Disadvantages

As cryptocurrencies are virtual and are not stored on a central database, a digital cryptocurrency balance can be wiped out by the loss or destruction of a hard drive if a backup copy of the private key does not exist. Also, the semi-anonymous nature of cryptocurrency transactions makes them well-suited for a host of illegal activities, such as money laundering and tax evasion.

Criticism of Cryptocurrency

Cryptocurrencies face criticism for a number of reasons, including their use for illegal activities, exchange rate volatility, and vulnerabilities of the infrastructure underlying them. Cryptocurrencies are thus considered by some economists to be a short-lived fad or speculative bubble.

Nonetheless, many observers see potential advantages in cryptocurrencies, like the possibility of preserving value against inflation and facilitating exchange while being more easy to transport and divide than precious metals and existing outside the influence of central banks and governments.