SMBs attract Microsoft’s focus for revenue growth in India
American tech major Microsoft will be focusing more on the government and the small business segment to grow its India […]
Sarabjit Kaur December 19, 2017
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American tech major Microsoft will be focusing more on the government and the small business segment to grow its India revenues, a top official has said. “The small and medium businesses (SMB) segment and the segments around digital India [and] government would be clear areas of focus for us in addition to all the work around enterprise and consumer that we have been doing,” Microsoft India president Anant Maheshwari said. He pegged the overall information technology opportunity in the country at USD 107 billion, but declined to break down the contribution of the government and small businesses in it. Refusing to disclose the revenue contribution from the country, he said India is one of the top 14 priority regions for the company and a “faster growing market”. The company has two lakh enterprise customers in the country, apart from 9,000 partners and also works with 5,000 startups. On the government side, it serves the centre as well as 29 states, he said. When asked about home-grown IT companies’ reservations about working with the government, especially with the way contracts are structured and also with regard to timely payments, Maheshwari conceded that there are “challenges” in every market. “In any exciting geography in the world, there are always challenges to do business and India is no different,” he explained. “The government has recognised that over the last couple of years with all the focus on ease of doing business, there are some improvements,” he said. When asked about the implementation of goods and services tax (GST) resulting in some tax notices to IT players, Maheshwari said Microsoft sees the indirect tax reform as a big opportunity.