Parul
As per news reports, the Guardians Real Estate Advisory has reported that a total of 15,978 residential units have been sold in 12 months starting January 2019 in Mumbai alone, Western Suburb of the city contributes 51% of the numbers and 41% to the revenue.
Mumbai, the maximum city as they call it, has been a magnet of sorts for real estate investments in the country for several years now. Every Indian and especially the residents of Mumbai dream of owning a home in the heart of the starry city.
The city that saw unprecedented rise in property prices between 2003 to 2016 by as much as 700-800% has over the past couple of years been facing it’s own share of challenges. The real estate market of Mumbai, like all other metros suffered from a slowdown because of the multiple reforms undertaken by the government over the past 3 years starting with demonetisation, GST and RERA. The unprecedented rise in prices and never ending demand came to a sudden halt as a result of the liquidity crisis and the various measures introduced for the sector.
On the other hand, the construction of a slew of infrastructure projects like the multiple Metro Lines, Coastal Road, Goregaon – Mulund Link Road, Bullet Train, etc. are helping boost sales in the Real Estate market of the city.
Inspite of the challenges faced by the sector from demand to liquidity, the most expensive real estate market of the country managed a business worth ₹ 25,574 crores in the primary market between January and December 2019.
A total of 15,978 residential units were sold in a matter of 12 months. More than half of the unit sales came from the western part of the city and so did 41% of the revenue. South of Mumbai that is suffering from a pile up of unsold, ready inventories depicted signs of revival.
Number of residential units sold each quarter in Calendar Year 2019
| Jan– Mar | April – June | July – Sep | Oct – Dec | Total | |
| Western Suburbs | 2,312 | 1,692 | 1,954 | 2,258 | 8216 |
| Eastern Suburbs | 2,123 | 1,290 | 510 | 1,643 | 5566 |
| Mumbai City | 532 | 439 | 379 | 846 | 2196 |
| Total | 4,967 | 3,421 | 2,843 | 4,747 | 15978 |
Source: MahaRera & SRO
On the other hand, the western part of the city or western suburbs, contributed a little over 51% in inventory sales. The western stretch of the city is witnessing an unprecedented increase in the number of new project launches, developers are capitalizing on the infrastructure boom this part of the city is witnessing.
Mr. Ram Naik, Executive Director – Sales & Distribution for residential developments at The Guardians Real Estate Advisory says,
“The western suburbs of Mumbai have performed extremely well over the past 2 years. The launch of a number of residential projects in this part of the city with new age, zero wastage apartments has lead to increase in sales velocity quarter on quarter.”
He also pointed out that the infrastructure projects in the western stretch of the city have given a lot of confidence to developers as a result of which some of the leading developers are betting big on the western suburbs. In the year to follow we foresee a further increase in the contribution being made by the western part of the city to the overall sales numbers of the city.
Value of residential units sold (in crores) each quarter for calendar year 2019
| Jan – Mar | Apr – June | Jul – Sep | Oct – Dec | Total | |
| Western Suburbs | 2,662 | 2,256 | 2,359 | 3,383 | 10660 |
| Eastern Suburbs | 2,544 | 1,856 | 700 | 2,113 | 7213 |
| Mumbai City | 2,050 | 1,458 | 1,701 | 2,672 | 7881 |
| Total | 7256 | 5571 | 4760 | 8168 | 25754 |
Source: MahaRera & SRO
The South Mumbai or Mumbai City real estate market continues to remain one of the most expensive in the city. The large difference between the number of units sold vis-a-vis the revenue generated bears testimony of the same. An upward trend in this market on the revenue front quarter on quarter will provide a lot of confidence to luxury developers.
Mr. Jayesh Rathod, Executive Director – Product Design & Marketing, had an interesting outlook, he quoted,
“The year of 2019 had a lot of learning’s for the South Mumbai market. The SoBo market will now have to face the end-user as opposed to the investor and it therefore becomes imperative to understand his needs. The buyers in the South Mumbai market are also facing budget constraints and are therefore postponing their buying decisions for a better day. “
Product design therefore becomes important, a design that keeps the essence of luxury intact while still offering it to the customer at a ticket-size that’s just around his budget. An innovative approach to product design has the potential to help this market bounce back to the pre-2014 sales volumes.
