Modi Toys: Infusing culture into Indian toys

For many years, countries such as China controlled the worldwide plush toy market. A modest family-owned business, on the other hand, hopes to change the landscape with made-in-India toys. The company creates plush toys based on Indian custom, history, and heritage, as well as engaging mythical tales and characters.

Modi Toys has earned a name among toy-makers for its distinctive mantra-singing plush toys over the years, and the company has hopes to grow. Viral Modi, Co-Founder of Modi Toys, discussed his company in an interview with SME Futures.

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Modi Toys: Infusing culture into Indian toys

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