SME Futures Editorial
Meesho, an e-commerce marketplace, has taken a giant leap forward by teaming up with major brands like Mamaearth, Himalaya, Dabur, and Titan. As the festive season approaches, this exciting expansion promises shoppers a wider variety of high-quality branded products—all within easy reach. But what does this mean for you, the consumer?
More brands, more choices
Meesho Mall has grown tremendously since its launch, now offering over 1,000 brands—a tenfold increase. While since August 2023, Meesho Mall has experienced nearly 2X order growth. Meesho Mall was launched in categories like Personal Care, Footwear, and Fashion, and has since expanded into 30 categories. The addition of these big names ensures that both well-known and emerging brands are accessible to everyone, no matter where they are in India.
Reaching new markets
One of the standout features of Meesho Mall’s growth is its penetration into tier 2 and beyond cities. In fact, 75% of orders are now coming from these underserved regions. This expansion is not just about making brands available but making them affordable. By offering high-quality products at competitive prices, Meesho is democratising branded shopping for millions of Indians who previously lacked access to premium products.
3.2 crore shoppers and counting
In just the past six months, 3.2 crore shoppers have flocked to Meesho Mall, drawn in by the platform’s growing variety and trustworthiness. With double the order volume since August 2023, the platform is on an impressive upward trajectory, proving that the demand for branded products is surging—especially in emerging markets.
Brands see big wins too
It’s not just shoppers who are benefiting. Brands are also experiencing exponential growth through their partnership with Meesho. For instance, Liberty has seen a 2.89X growth, while Denver and Bella Vita have grown by 2.4X and 2.5X respectively. By tapping into Meesho’s expansive user base, these brands are reaching customers in regions where their products may have previously been unavailable.
Megha Agarwal, General Manager, Business at Meesho, said, “We are thrilled to welcome these esteemed brands to our platform. These partnerships are designed to ensure that customers have access to the best products from both well-known and emerging brands, all under one roof. With the addition of these new branded offerings, we are confident our customers will appreciate the enhanced variety and high-quality brands.”
By capitalising on Meesho’s strong presence in tier 2+ areas, these brands can tap into a wider customer base and establish a solid foothold in emerging markets, enhancing both growth and visibility.
Zairus Master, Chief Business Officer, Honasa Consumer Limited, said, “We are excited to bring Mamearth’s products to Meesho Mall and further expand our reach, particularly in regions where access to branded, high-quality personal care products has been limited. This association not only fuels our growth but also supports our mission of delivering safe and non-toxic products to households across India. As we gear up for the festive season, we are confident that our continued partnership with Meesho Mall will enable us to bring nature-inspired goodness to millions more.”
