Khadi and Village Industries Commission signs three MoUs to promote Khadi products

The objective of these MoUs is to prepare a roadmap to modernize the Khadi and Village Industries Commission and popularize its products among the youth as per the vision of PM Modi.

Parul Parul     September 19, 2023

Embracing PM Modi’s mantra of ‘Local for Vocal’ and ‘Atmanirbhar Bharat’, Khadi and Village Industries Commission (KVIC), Ministry of Micro, Small and Medium Enterprises (MSMEs) inked three separate MoUs and laid the foundation stone of ‘Modern Khadi of New India’ in the Amritkal of Independent India here today.

In the presence of Manoj Kumar, Chairman, of Khadi & Village Industries Commission these agreements were signed with Prasar Bharati, NBCC (India) Limited, and Digital India Corporation.

The objective of these MoUs is to prepare a roadmap to modernize the Khadi and Village Industries Commission and popularize its products among the youth as per the vision of PM Modi. On this occasion, Kumar distributed a margin money subsidy of Rs 150 crore to the beneficiaries under the PM’s Employment Generation Programme.

According to the MoU signed with Prasar Bharati, very soon the anchors of DD News and DD International channels will be seen in Khadi apparel. Kumar reiterated that under the leadership of PM Modi, Khadi has now become an identity self-reliant India.

In such a scenario, this agreement with Prasar Bharati will substantiate to be a milestone in making Khadi popular among the youth. Along with this, NBCC (India) Limited will build new modern infrastructure for the Khadi and Village Industries Commission across the country and focus on keeping KVIC up-to-date with the latest technology, KVIC has joined hands with Digital India Corporation.

The MoUs were signed by Sanjay Prasad, Deputy Director General of Prasar Bharati and Shri Sanjeev Poswal, Director of Publicity of KVIC. Pradeep Sharma, Chief General Manager of NBCC (India) Ltd. by Rajan Babu, Deputy Chief Executive Officer, of Estate & Services of KVIC and Debarat Nayak, Chief Technical Officer of Digital India Corporation and Rajan Babu, Deputy Chief Executive Officer of information Technology of KVIC.

Kumar also launched a dashboard and ATR Portal. The dashboard will help the Chairman for monitoring the schemes run by the Commission and the ATR Portal will facilitate the efficient tracking of actions taken on the Commission’s decision.

Addressing the program, The KVIC Chairman said that the PM has promoted India’s National Heritage Khadi on every platform of the world in the past 9 years.

KVIC chairman further said that during India’s freedom struggle, Khadi, which was made the key weapon of the Swadeshi movement by Mahatma Gandhi, the same Khadi has been magnificently used by PM Modi in the last 9 years for poverty alleviation, artisan empowerment, food security, women empowerment and has created the most powerful, capable and successful tool and weapon to eradicate unemployment.

Creating history in the last financial year, the trade of Khadi and village industry products crossed Rs 1.34 lakh crore, while 9.54 lakh new jobs were generated. KVIC officers and employees were present in the program.