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According to the latest data released by International Data Corporation’s (IDC) Worldwide Quarterly Hardcopy Peripherals Tracker India’s Print market registered a shipment of 0.84 million units in 2Q22 (Apr-Jun) growing by 20.5 per cent year-over-year (YoY) however, declining by 16.7 per cent from a quarter-over-quarter (QoQ) perspective. The print market includes inkjet printers, laser A3/A4 printers and copiers, serial dot matrix printers, and line printers.
The inkjet segment grew YoY by 23.1 per cent following improved stock availability over the previous year, same period. From a QoQ perspective, the segment however declined by 14.6 per cent, following a slight lull in demand from the consumer segment. With decreased footfall in 2Q22 along with summer vacations in schools and colleges, the market demand is likely to pick up in 3Q22 in anticipation of the festive period sale.
The laser printers’ segment (including copiers) recorded a YoY growth of 19.6 per cent even as the vendors struggled with the availability of popular entry-level models. The laser copier segment observed an even better YoY growth of 82.0 per cent. This comes at the back of the demand from the government and the banking segment, which continued its momentum into Q2. In addition, the market finally observed a revival of demand from large enterprises in 2Q22 which had remained stalled since COVID.
“The color Laser copier shipments crossed the pre COVID level, having achieved 15.1 per cent market share, the second highest in history. This comes at the back of the introduction of new color models at the end of 1Q22 accompanied by the Government’s growing appetite for the same. On the Laser printer based front, a gradual movement in the Color segment from 1-40 ppm to 40+ ppm speed range was observed following the shift in market demand, supplemented by lucrative schemes on high-speed printer-based color laser printers by the vendors,” says Bani Johri, Senior Market Analyst, IPDS, IDC India.
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IDC India Print Market Outlook:
“Most of the vendors have increased their pricing by 3-8% across all models, some already having introduced a price hike earlier in the year. While this is not expected to dampen the demand from the commercial segment, the demand from the consumer segment is likely to remain dull in 3Q22 as most of the demand seems to have been met in the previous few quarters. The upcoming festive season along with the online festive sales may provide a much-needed boost to the consumer market,” adds Johri.
