Long-term prospects for business in Ayodhya had started to look up in anticipation since the Ram mandir verdict last year. Prime Minister Narendra Modi too believes that the construction of the grand Ram temple will change the economy of the region, by creating new opportunities and providing jobs for the people living there. Industries are looking forward to Ayodhya city as a big opportunity. Not only we are talking about the FMCG goods, agarbatti, dhoop, roli, or Chandan or flowers for Lord Ram but there will be a plenty of business activities which would further boost tourism, hospitality and real estate in Ayodhya. Expert analysis by Jitendra Kumar, Principal Secretary, Tourism and Culture, Uttar Pradesh.