Indian women entrepreneurs leverage digitalisation for competitive edge: Survey

GoDaddy Survey underscores the significance of digitalisation for women entrepreneurs in India, revealing that 90% feel digitalisation is crucial to their business success

   
Indian women entrepreneur using digitisation

GoDaddy 2024 Global Entrepreneurship Survey underscores the significance of digitalisation for women entrepreneurs in India, revealing that 90% of respondents consider digitalisation crucial to their business success and 97% agree that digitalisation has already noticeably improved the work process in their business.

Notably, 51% of women entrepreneurs surveyed in India are millennials, showcasing the dynamic and forward-thinking nature of this demographic in the business world. The survey reflects an optimistic outlook among women entrepreneurs, with a notable 82% expecting business growth in the next 3-5 years.

Additionally, strategic business goals include 57% prioritising expanding market reach, 47% focusing on improving customer engagement, and 38% emphasising increasing cybersecurity and data protection measures.

When it comes to new technology 88% express confidence in navigating and leveraging artificial intelligence (AI) technologies for business growth with women identifying marketing (60%), business planning and strategy (60%), and customer service (49%) as the areas where they think their business could benefit from AI the most, emphasising its transformative role in shaping the future of entrepreneurship in India.

Selina Bieber, Vice President for International Markets at GoDaddy, commented, “As digital transformation continues to reshape the small business landscape, we are inspired by Indian women’s confidence and positive outlook for their small businesses. GoDaddy supports small businesses with easy-to-use digital tools and resources to succeed online.”

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