India wearables market up 20% in Q1 with 13.9 mn units

The Indian wearable market saw growth on the back of aggressive discounts, new features and strong push from brands

Indian wearables market

The Indian wearables market shipped 13.9 million units in the first quarter (Q1), up 20.1 per cent (on-year), revealed a new report.

The outlook for 2022 remains strong as wearables will try to attract users in Tier 2 and Tier 3 cities.

“With the continuing push from the brands, Q2 (April-June period) is expected to see healthy YoY growth. The aggressive offers, sales, and marketing around the festive season in 2H22 (July-December) are expected to continue this growth momentum through the year for the wearable device categories,” said Upasana Joshi, Research Manager, IDC India.

The average selling price (ASP) of the overall category declined 17.1 per cent YoY primarily due to a stronger decline in the ASP of watches.

“Aggressive discounts, new features, and a strong push from brands and channel partners are encouraging consumers to upgrade and spend more on wearable watches,” said Anisha Dumbre, Senior Market Analyst, Client Devices, IDC India.

According to Joshi, with the performance-linked incentive (PLI) scheme for wearables announced by the government, “key players in the ecosystem have begun foraying into local manufacturing of these devices and launching ‘Made in India’ products, possibly leading to further lowering of the ASPs.”

The wearable watch category includes smartwatches (Apple Watch, Wear OS watches), and basic watches (Noise and BoAt watches).

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