Internet has taken over the world since its evolution. From e-commerce, social engagements to queries more than half of the world’s population digs the web. As per data, the total population of the world stands at 7.593 billion out of which the number of internet users are 4.021 billion. Every year about 7 percent internet users are increasing across the globe. Africa is one of the fastest growing nations when it comes to the usage of the internet.
With smart phones and data plans becoming affordable each day two third of the world’s population which is about 5.135 billion, own a mobile phone. In fact, out if which more than half of the mobile phones are smart phones which help people to access the rich internet experience wherever they are.
With the number of increasing internet users and smart phones, social media engagement is increasing too. As per data, there are 3.196 billion social media users out of which 9 in 10 of those users access the internet via mobile devices.
To be specific 2.958 billion use social media via mobile phones. With more awareness initiatives 13 percent social media users are increasing every year.
It is estimated that 4. 021 billion of the world’s internet users, will spend about a staggering 1 billion years online in 2018.
When it comes to gender diversity in the usage of the internet the male front has taken over the female front in almost all the nations around the world.
With the ease of internet, malls and shops have landed to the door steps. As per data, there are about 1.77 billion e-commerce users across the world with 23 percent penetration. The e-commerce market is growing at a fast pace with 1.474 trillion-dollar market share.
India, the second most populous country, with a population of 1.35 billion.
As per data, almost 500 million internet users, India is the second largest online market, ranked only behind China.
With the increasing pace, it is anticipated that by 2021, there will be about 635.8 million internet users in India.
Statistics show that there are 775.5 million mobile phone users in India out of which there are 550 million smart phone users in India. In contradictory, there are 1.012 billion active mobile sim connections which is almost the double from the number of mobile phones. As per data, Airtel network has the maximum number of mobile connections meanwhile Reliance Jio stands right behind it.
In India, the share of web traffic is extensively through mobile phones which is 78.39 percent of the total internet users. Meanwhile, desktop and laptops have a share of 21.8 percent meanwhile the new age tablets have a share of 0.44 percent.
To be precise there are about 478 million mobile internet users in India.
The country has a data base of over 240 million 4G subscribers too, which helps in fast accessing the internet. Though, India lags behind in speed when compared to countries using 5G and 6G.
With the women empowerment campaign in India, the number of female users are very less in numbers when it comes to the male gender. There are estimated 143 million female internet users overall, which is about 30% of the total internet users India. Thereby, 70 percent males access the internet.
When it comes to social media, India tops the chart with the maximum 294 million Facebook users in the world ahead of US. Almost all the internet users have a social media account wherein they share the happening of life. Other than Facebook, YouTube, WhatsApp, Facebook Messenger and Instagram are widely used social media applications in India.
When it comes to only networking, WatsApp is the most used and downloaded application in India ahead of Facebook Messenger, Skype, Hike and Snapchat.
Despite being the second-largest internet userbase in world, only behind China the infiltration of e-commerce is low compared to other markets of the world like the US and France. At present, there are 231.577 million e-commerce users in India. However, the e-commerce market in India is growing at an extraordinary rate, adding around 6 million new entrants every month.
The largest e-commerce companies in India are Flipkart, Amazon, ShopClues, Paytm, Snapdeal and e-bay. In India, cash on delivery is the most preferred payment method. According to Google India Research, by 2021 India is expected to generate $100 billion online retail revenue out of which $35 billion will be through fashion e-commerce.
Illustrations by Aditya Pahuja @SMEFutures