In wake of the International women’s day, the Indian
government has initiated to help 3000 women entrepreneurs from micro, small and
medium sector (MSME) to sell their products on state-run ecommerce portal
government e-marketplace (GeM).
According to reports, the government will start showcasing
the products created by the 3 thousand women entrepreneurs on the GeM website from
March 7, 2020. This would include products like envelopes, paintings, wall
hangings, file covers, coarse grains, millets, jowar, cloth, jute bags, honey
Eventually, the government will be extending these services
to 58.50 Lakh self-help groups across the country, which comprise of 6 crore
women entrepreneurs in rural India.
The centre has already written to state governments and
designated one officer as a GeM coordinator as well, who will help women
entrepreneurs register online. The government has also taken steps to
facilitate registration at common service centres in villages.
Ecommerce logistics startup Shiprocket, in a study of about
1900 online sellers found out that outside the top marketplaces such as Amazon
and Flipkart, women sellers largely from micro sales on social commerce sites
account for one-fourth of the overall online retails.
As per reports, the government has decided to empower 15
self-help groups (SHG) with the government’s public finance management system
(PFMS) to ensure easy payments for the sales. In fact, an online application
system will be set up to help women’s self-help groups in getting bank loans.
It has been reported that the government is trying to ensure
improved access to bank loans for the self-help groups. A senior official has
quoted, ‘once the app is launched, women entrepreneurs will be able to apply
for loans using the app or an online system. The system has already been
integrated with banking infrastructure so that banks have access to the
The official also quoted that further, once the loan is
approved, the women entrepreneurs will be notified through an SMS Alert. The
entrepreneurs will only be required to visit the bank once the loan has been
approved. The banks will be able to monitor repayments through this system.