Parul
E-commerce giant Flipkart reported 1.4 billion customer visits during the first eight days of its festive season sale, known as “The Big Billion Days” (TBBD). The company celebrated its 10th edition of TBBD, reflecting a surge in consumer sentiment.
“Reflecting an overall uptick in consumer sentiment, the 10th edition of TBBD witnessed a record 1.4
billion customer visits over early access and seven days of the shopping festival,” Flipkart said in a
statement.
Flipkart ensured the delivery of products to remote regions across the country. Places like Andaman, Hayuliang (Arunachal Pradesh), Choglamsar (Ladakh), Kutch (Gujarat), and Longewala (Rajasthan) were among the locations served during this period.
The company also underlined their commitment to inclusivity and gender diversity. They highlighted the
participation of the largest fleet of women wishmasters with its efforts to engage more women in their
operations. Additionally, through Flipkart’s Kirana partners, over 4 million packages were successfully
delivered in the first four days of TBBD’23.
Flipkart’s Samarth programme under which it has on-boarded artisan community, witnessed a
substantial 6-fold growth compared to the pre-festive period.
“In this milestone year, we continue to spread festive cheer by creating 1 lakh new job opportunities
across our supply chain, including fulfilment centres, sortation centres and delivery hubs. We
strengthened another pillar of the Indian retail ecosystem by expanding our kirana programme, and
this year, over 4 million deliveries were made by these partners in the initial days of TBBD,” Flipkart
Group Chief Executive Officer Kalyan Krishnamurthy said.
