Agri-value chains: empowering farmers, creating agri-preneurship
The value chain approach involves all stakeholders like farmers, traders, processors and consumers, targets loss prevention to agri-produce, value- addition, […]
Som Dutt October 5, 2018
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The value chain approach involves all stakeholders like farmers, traders, processors and consumers, targets loss prevention to agri-produce, value- addition, rural employment and production of quality raw material and processed products. The value chains are growth catalyst in the Indian agriculture, creating agri-preneurship, benefiting all stakeholders. The entrepreneurship plays a crucial role in the development and well-being of the society, as it creates jobs, drives innovation and promotes competition which in turn improves productivity as well. In India, where it is mainly small holders, it as an effective approach. The packaging technology for keeping jasmine flowers fresh and fragrant for 72 hours enabled their export to Gulf countries and the USA. The innovation enabled flowers harvested in the morning from farmers’ fields near Coimbatore to reach retail markets in Gulf countries the next day morning and USA in two days. Every stakeholder including farmers, traders, processors, transporters and exporters involved in the value chain are benefited by earning more. Millets known for dietary fibre, minerals and bio-active compounds as health foods lost their sheen in rice-wheat based food products and changed habits. Several millet based products from barley, sorghum, foxtail millet, little millets, ragi etc. have been developed through value chains. The products are millet flakes, cookies, khakra, diabetic mix, multigrain roti, and many others. Revival and revisiting millets importance through value chains made everyone including policy makers to include millets in the Food Security Act 2013. The value chain on linseed has proved highly promising and successful in rainfed areas. The crop loosing area has started gaining in acreage. Linseed oil is used to make Omega-3 soft gel (capsules) as food supplement, biscuits, poultry feed and Omega-3 rich eggs. All these products have made a big change and enhanced demand and price of linseed. Everyone in value chain including farmers, processors, poultry owners, marketers and consumers are getting benefited through enhanced income and employment besides health friendly products.