Surge in SMEs embracing digital platforms for their hiring needs: WorkIndia

The increase in job postings suggests that businesses are actively seeking to bolster their workforce, signalling confidence in economic recovery and growth

Parul Parul     September 25, 2024

The recent data report released by WorkIndia highlights that the SME/MSME sector is experiencing a positive shift in job creation, as the average number of jobs per employee rose significantly from January 2024 August 2024. This trend indicates a robust recovery and growing confidence in the job market. Although there was a slight dip in jobs per employee in September 2024, this could reflect a period of market stabilisation.

From August 2023 to August 2024, the total number of jobs posted experienced a noteworthy increase, rising from 4.5% to 5.8%. This upward trend indicates a growing demand for talent across various sectors, reflecting the resilience and expansion of the job market. The increase in job postings suggests that businesses are actively seeking to bolster their workforce, signalling confidence in economic recovery and growth.

In terms of job postings, Delhi leads with highest available positions, followed closely by Mumbai. Bengaluru, Pune, and Hyderabad are also contributing to strong job posting activity, demonstrating that major metropolitan areas are at the forefront of economic recovery.

The report also reflects the various job categories reflect the evolving needs of the industry. Telecalling stands out with a significant share of 6.7%, highlighting the importance of effective communication in driving sales and customer engagement. Following closely, delivery roles account for 6.15%, underscoring the crucial logistics aspect in meeting customer demands. Back-office positions make up 4.6%, supporting operations and administrative functions essential for seamless business processes. Field sales roles contribute 4.5%, emphasising the need for on-ground sales efforts to foster client relationships. Finally, accounts roles represent 3.08%.

Commenting on the same, Nilesh Dungarwal, Co-Founder and CEO, WorkIndia said, “The steady growth in average jobs per employee within the SME/MSME sector reflects a positive trend in economic recovery and job creation. While the slight dip in September may suggest some market stabilisation, it’s clear that confidence is returning, as highlighted by our platform’s significant user adoption. This momentum highlights the vital role of SMEs and MSMEs in driving employment and fostering a resilient economy.”

Overall, the data suggests a healthy recovery in the job market, particularly within the services and logistics sectors. While the slight decrease in job postings in September 2024 might indicate temporary challenges or seasonal effects, the ongoing upward trend in job creation per employee underscores the resilience and growth potential of the SME/MSME sector.

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