A banker turned entrepreneur crafts Salud, a ready to drink alcobev brand combining tradition & modernity

Bengaluru based ready-to-drink gin cocktail brand Salud Beverages was founded by Ajay Shetty. Salud intends to be a Global Lifestyle Brand with a universal appeal and variety in flavors. Being an aspirational brand with Life & Lifestyle as its ethos, the company works with Music, Fashion, and other collateral for better experiences and brand recallment. Salud is creating India’s first of its kind Ready To Drink Gin & Tonic beverage called G&T 2.0. With a vision, where people come together to celebrate life, with a touch of exclusivity, Salud aims to change the way one unwinds with our spirit in a bottle.