Nirmalaya: Creating chemical-free, low-carbon, & eco-friendly incense from floral waste

Nirmalaya a Delhi-NCR based startup recently appeared in the Shark Tank 2.0. The brand started in 2020 and currently recycles over 40 tonnes of flowers monthly. The floral waste is collected from temples across Delhi NCR daily and recycled by over 100 women workers. The brand started with a few fragrances, today it has around 15 scents in incense sticks, cones, Dhoop sticks, Havan cups, and more. Watch the video to understand more about the brand & its inspirations.

Prachi Tiwari Prachi Tiwari

July 1, 2023