Bhoomika Singh
According to a leading e-commerce platform for independent businesses and D2C brands, Instamojo, more than 8000 D2C businesses on the platform integrated logistics applications over the past six months, to support last-mile delivery.
Additionally, the platform also onboarded more than 2,25,000 sellers who set up their independent online stores. With the upcoming festive season approaching and given the consumer demand during this time, the platform is expecting a growth of 80 per cent.
The portal also witnessed around 4000 new businesses get tech-enabled, to promote their product on Google shopping and Facebook shops. An industry report states that 68 per cent of Indians are enthusiastic about the upcoming festive season, up from 59 per cent last year.
The demand trends are favourable and sellers are aware of their products that are certain to experience an increase in customer demand. On the Instamojo platform, categories such as Arts & Crafts, Education & Books and Apparel & Footwear are witnessing maximum demand.
The platform is also getting maximum tractions from tier 2 & 3 cities namely Indore, Guwahati, Ludhiana & Bhubaneshwar.
Sampad Swain, CEO & Co-founder, of Instamojo said, “We can expect that the online DTC model will fuel business growth in the new normal as more small business owners and entrepreneurs become aware of the advantages of selling independently online. With the festive season around the corner, small business owners have started preparing for the busiest time of the year.
This is the most lucrative time for SMBs to drive sales, and the role of last-mile delivery is a key contributor. On-time and efficient delivery is crucial in achieving customer delight and building brand loyalty. That said, this festive season we expect to see more merchants use the logistics services offered on the platform, with an expected 80 per cent increase in merchant onboarding during this time.”
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He further added, “As we continue on our journey to empower small businesses in India to go online, we look forward to supporting the community with products and enhancements providing them with full-stack facilitation, needed to run business seamlessly.”
In early 2020, the company acquired GetMeAShop (GMAS), an e-commerce enablement firm backed by Times Internet, and closed its Pre-Series C round of funding in the later part of 2020.
